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Business owners and executives are never immune to sudden crisis situations. When a search is conducted or criminal proceedings are initiated, the first thought is always to find a good lawyer. However, there is a second battle that is often lost long before any court ruling — the battle in the media, Telegram channels, and social networks. That is where the "narrative" is formed, one that can sometimes be difficult to refute even with an acquittal.
That is why the attorneys at Riyako&Partners are joining forces with the communication agency Bobrov Communication, ensuring that clients receive effective defense simultaneously in two dimensions: in court and in the media.
Key Expertise
Alen Bobrov is the head of Bobrov Communication and an expert in strategic and crisis communications with 15 years of experience. He has built communications for government institutions, politicians, and businesses. He headed communications for the Ministry of Justice during the largest cyberattack in history on Ukrainian state registries, and prior to that, managed communications for the Ministry of Internal Affairs. He is a consultant on influence for politicians and businesses.
"In a world of information noise, it is not about shouting louder, but about knowing which levers to pull to achieve the set goal. Precision saves time and resources," points out Alen Bobrov.
"Previously, a client in a crisis situation had to find a PR specialist on their own, coordinate their position with a lawyer, and hope they were saying the same thing. Now, the legal and communication strategies are shaped together from day one to neutralize fakes and disinformation attacks, and to ensure swift anti-crisis actions when a case has become or is bound to become public," clarifies Evgeniy Riyako, CEO of Riyako&Partners law firm.
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